CURRENT FAVORITES
| Bear
Market Bibliography When the going gets tough, the tough read! |
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Against
The Gods: The Remarkable Story of Risk
Peter L. Bernstein, John Wiley & Sons, 1996 "Risk is a choice rather than a fate," Professor Bernstein reminds us in the introduction to this history of risk, which starts in the year 1200. Against the Gods offers engaging, accessible explanations of investment terminology such as regression to the mean ("why pride goeth before a fall and clouds tend to have a silver lining"). To see what articles and books Professor Bernstein himself is reading right now, we also recommend that you visit the Good Reads section of his website. |
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Extraordinary
Popular Delusions & The Madness of Crowds Charles Mackay, Crown, 1980 (originally published in 1841) This book examines crowd psychology, from Dutch tulipmania to the persecution of witches. In his 1979 introduction, financial writer Andrew Tobias notes that financier Bernard Baruch claimed the study of this book saved him millions. "Perhaps not coincidentally," writes Mr. Tobias, Mr. Baruch wrote the foreword in October 1932, at the end of the last three-year bear market, precisely when market psychology had "turned inside out…from unreasoning greed to unreasoning fear." |
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Good
to Great: Why Some Companies Make the Leap…and Others Don't Jim Collins, HarperCollins, 2001 In a time characterized by epic corporate malfeasance, it is, quite simply, good to learn more about how some companies become great. Mr. Collins and his research team discover that, while there are no recipes or formulas for greatness, great companies do share some intriguing characteristics. For instance, the leaders of great companies tend to blame themselves when things go badly — and praise others when things go well! We recommend the abridged audiocassette version. |
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Growing
a Business Paul Hawken 1987, Fireside, Simon & Schuster Even after the ravages of a three-year bear market, people are still doing this: growing a business, putting one foot in front of another every day to build something great that didn't exist before. This book is inspiring for anyone who builds or invests in entrepreneurial companies. Incidentally, Paul Hawken's own new business, Groxis, a software company, is about as high-tech as it gets — one of those companies that reinforces the belief that tech is not dead; it is just hibernating for a while, laying low, getting by, putting down new roots, until the next big wave of creativity captures the market's imagination. |
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Leap
of Strength: A Personal Tour Through the Months Before and Years After You Start Your Own Business Walt Sutton, Silver Lake Publishing, 2000 Walt Sutton's book is both practical and inspiring. He advises on how to negotiate with bankers and write a business plan, and encourages businesses to dig deep when defining their reason for being. This is a superb resource for any investment firm just getting started — or for an established firm wishing to recapture a spirit of entrepreneurship. Leap of Strength is for readers who seek to sculpt not just successful companies but successful lives. |
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Stress
for Success: The Proven Program for Transforming Stress into Positive Energy at Work James E. Loehr, Times Business, 1997 Businesspeople routinely confront the same stresses as elite-level athletes. Jim Loehr, a sports psychologist, understands this. Stress for Success provides invaluable advice on how to manage stress successfully in business, based on the same techniques Mr. Loehr developed for his work with sports stars such as Monica Seles and Dan Jansen. |
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Time
Tactics of Very Successful People B. Eugene Griessman, Mc-Graw Hill, 1994 Eugene Griessman is a time management guru who has written a great book on how to get more out of every day. Several chapters in the book — for example, Master Your Moods and Cut Yourself Some Slack — are particularly appropriate for time management when times are tough. |
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All of these books can be ordered through www.amazon.com
We plan to add new
titles in the future. Please let
us know if you would
like to recommend a great book.
Here are our previous Great Book recommendations. Jump to a category
by clicking a link below:
| Positioning
Strategy & Branding The Mind of the Market Presentation Strategy Investment Classics Web Usability |
Graphic
Design Advertising Time Management For Fun |
POSITIONING STRATEGY & BRANDING
Big Brands, Big Trouble: Lessons Learned the Hard Way
Jack Trout, John Wiley & Sons, 2001
Brand Warfare:
10 Rules for Building the Killer Brand
David D'Alessandro, McGraw-Hill, 2001
Clients for Life:
How Great Professionals Develop Breakthrough Relationships
Jagdish Sheth and Andrew Sobel, Simon & Schuster, 2000
4-D Branding:
Cracking the Corporate Code of the Network Economy
Thomas Gad, Financial Times/Prentice Hall, 2001
Positioning:
The Battle for Your Mind
Al Ries and Jack Trout, McGraw-Hill, 2001
22 Immutable
Laws of Branding
Al Ries and Laura Ries, Harper Business, 1998
Return to the top
THE MIND OF THE MARKET
High-Net-Worth Psychology: Finding, Winning and Keeping Affluent Investors
Russ Alan Prince and Karen Maru File, HNW Press, 1999
Marketing
Institutional Money Management Services
Philip Halpern, Irwin Professional Publishing, 1995
Selling
the Invisible
Harry Beckwith, Warner Books, 1997
The
Art of War
Sun Tzu, Oxford University Press, 1963
The
Invisible Touch: The Four Keys to Modern Marketing
Harry Beckwith, Warner Books, 2000
The
Millionaire Next Door
Thomas J. Stanley and William D. Danko, Simon & Schuster, 1996
Return
to the top
PRESENTATION STRATEGY
Buck Up, Suck Up…and Come Back When You Foul Up:
12 Winning Secrets from the War Room
(see in particular Rule 7: Know How to Communicate)
James Carville and Paul Begala, Simon & Schuster, 2002
High
Impact Presentations: A Multimedia Approach
Jo Robbins, John Wiley & Sons, 1997
I
Can See You Naked: A Fearless Guide to Making Great Presentations
Ron Hoff, Andrews and McMeel, 1992
That Presentation
Sensation: Be Good, Be Passionate, Be Memorable
Martin Conradi and Richard Hall, Financial Times/Prentice Hall, 2001
(available through www.amazon.co.uk)
The
Articulate Executive: Learn to Look, Act, and Sound Like a Leader
Granville N. Toogood, McGraw-Hill, 1996
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to the top
INVESTMENT CLASSICS
Investment Mathematics for Finance and Treasury Professionals:
A Practical Approach
Gregory Kitter, John Wiley & Sons, 1999
Reminiscences
of a Stock Operator
Edwin Lefevre, John Wiley & Sons, 1994
(originally published in 1923)
Stocks for the
Long Run: The Definitive Guide to Financial Market Returns and Long-Term
Investment Strategies
Jeremy J. Siegel, McGraw-Hill, 1998
The History of
Money
Jack Weatherford, Crown Publishers, 1997
The Money Masters
John Train, Harper Business, 1980
The New Money
Masters
John Train, Harper Business, 1994
The
Only Investment Guide You'll Ever Need
Andrew Tobias, Harcourt Brace, 1978
What
Works on Wall Street
James P. O'Shaughnessy, McGraw-Hill, 1998
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to the top
WEB USABILITY
Don't Make Me Think: A Common Sense Approach to Web Usability
Steve Krug, New Riders Publishing, 2000
Homepage Usability:
50 Websites Deconstructed
Jakob Nielsen & Marie Tahir, New Riders Publishing, 2001
Information Architecture
for the World Wide Web
Louis Rosenfeld and Peter Morville, O'Reilly, 1998
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GRAPHIC DESIGN
A Designer's Art
Paul Rand, Yale University Press, 1985
Design Form and
Chaos
Paul Rand, Yale University Press, 1993
Envisioning Information
Edward R. Tufte, Graphics Press, 1990
Edward R. Tufte, Graphics Press, 1983
Visual
Explanations
Edward R. Tufte, Graphics Press, 1997
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ADVERTISING
Ogilvy on Advertising
David Ogilvy, Vintage Books, 1985
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TIME & STRESS MANAGEMENT
How to Get Control of Your Time and Your Life
Alan Lakein, Signet, 1973
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FOR FUN
Famous Financial Fiascos
John Train, Clarkson N. Potter, 1985
How to Lie with
Statistics
Darrell Huff, W.W. Norton & Company, 1954
Innumeracy: Mathematical
Illiteracy and its Consequences
John Allen Paulos, Vintage Books, 1990
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to the top
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