Alpha Partners Inc.

COMPETITIVE DIFFERENTIATION
DOES YOUR FIRM STAND OUT FROM THE CROWD?

Answer the seven questions below and compare your results to other managers who have taken the same anonymous survey.
(To see the aggregate results to date without taking the survey, click here.)

1. In what ways does your company stand out from competitors? Please check the appropriate boxes below:

Investment philosophy
Investment process
Quality of people
Reputation of the firm
Performance
Price

Product line
Unusual product or service
Structure of the organization
Client service
Technology
Other (Please specify below)

2. How would you rate the effectiveness of your written marketing literature in conveying the characteristics noted in response to question one above?
Excellent Good Fair Poor

3. In what ways would you like to improve your written marketing literature:
Strategy (clear positioning versus competitors)
Editorial content
Relevance to the audience
Design
Other (Please specify)

4. How would you rate the effectiveness of your in-person meetings and presentations in conveying the characteristics noted in response to question one above?
Excellent Good Fair Poor

5. In what ways would you like to improve your in-person meetings and presentations:
Strategy (clear positioning versus competitors)
Delivery (basic presentation skills)
Relevance to the audience
Skill in answering questions
Other (Please specify below)

6. Do you have a web site?
Yes No

7. If you have a Web site, how do you rate its overall effectiveness in conveying the characteristics noted in response to question one above?
Excellent Good Fair Poor

8. In what ways would you like to improve your Web site:
Strategy (clear positioning versus competitors)
Design
Editorial content
Level of interactivity
Navigability

All survey results are anonymous. If you would like to join our mailing list, please fill in the following information:

Name
Title
Company
Address
City
State
Postal Code
Country
Phone
E-mail

Thank you. Now press "results" for a quick analysis of your survey.
Please note: because some survey participants do not answer all questions, aggregate results may not total 100%.